Paid Campaigns on Meta and Google
We plan, build, and manage the campaigns on Meta and Google. Targeting, creative, and budget pacing are handled for you.
Division 02 · Lead Generation
Leads that arrive ready to close.
We build the funnel, run the ads, and hand you high-intent opportunities. Built for local service businesses in Tampa Bay that would rather spend their time with customers than inside an ad account.
What We Do
The Work, In Detail.
Lead Generation is one of eight divisions, each run personally by the founder and held to the same standard.
Landing Pages and Funnels
A dedicated page built to turn a click into an inquiry. Fast, mobile-first, and written around the single action we want a visitor to take.
Targeted Outreach
Direct outreach to the specific prospects you want as customers, with messaging written for them rather than sent to everyone.
Follow-Up Pipelines
Speed matters once a lead comes in. We set up the follow-up sequence and the tracking behind it, so every inquiry gets a prompt response and is followed to a close or a no.
How It Works
A Clear Sequence, Start to Finish.
Every engagement follows the same steps, so you know what happens next and who is doing it.
Define
We start with a conversation about your service area, your best customers, and what a ready-to-close lead looks like for you. That definition is written down before anything else is built.
Set Up
We set up the campaigns, the landing page or funnel, and the follow-up pipeline, then walk through all of it with you before anything goes live.
Launch and Manage
Campaigns go live. We watch performance closely, adjust targeting and creative, and keep the pipeline moving.
Report and Refine
You see what came in and where it came from. We refine from there, principal to principal, with no account manager in between.
Who This Is For
A Good Fit When.
If one of these sounds like you, a short conversation is the fastest way to find out whether we can help.
- Local service businesses in Tampa Bay that want a steady flow of inquiries without running ads themselves.
- Owners who would rather pay for delivered leads than for promises.
- Businesses already spending on ads that want a sharper funnel and a real follow-up process behind it.
Questions
Asked Before The First Call.
Straight answers to what prospective clients usually want to know about Lead Generation.
How are engagements structured?
Engagements are structured in one of the following ways. Setup plus monthly management: we build and run the campaigns and you pay ad spend directly to Meta or Google. Pay-per-lead: you pay only for delivered leads, with ad spend included. Hybrid: a smaller monthly fee plus a per-lead fee. We recommend the fit after discovery, and the terms are quoted before any work begins.
What counts as a lead?
We agree on the definition with you before anything launches. Usually we define it as a form submission or a call from someone in your service area asking about a service you offer. Writing it down up front means there is no ambiguity about what you are paying for.
Who pays for the ad spend?
It depends on the model. Under setup plus monthly management, you pay Meta or Google directly from your own account, so you always know where the money goes. Under pay-per-lead, ad spend is included in the per-lead fee. The hybrid sits in between.
Do you guarantee results?
No. Advertising performance depends on your market, your offer, and how quickly leads are followed up. What we commit to is the work: a properly built funnel, disciplined management, and honest reporting. The pay-per-lead model exists so you pay for outcomes rather than activity.
Division 02 · Lead Generation
Turn attention into appointments.
Tell us about your business and the customers you want more of. Call or write and Stephano will recommend the model that fits.